Welcome to Tess' Brand Guidelines
This is your central resource for everything brand-related. From logos and color palettes to typography and imagery, you can easily access and download all the assets you need. We’ve also included visual examples and practical guidelines to help you understand how to best apply these assets, ensuring a consistent and cohesive brand experience across all platforms.
Typography
Primary Typeface
Roboto Flex
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Roboto Flex is our main Typeface. We use it as our Header font, body font and any other important document that requires text. In case Roboto Flex is not available for use, Roboto can be used as a replacement.
Highlight Typeface
Roboto Serif is usually used to highlight words in our titles. Or in rare cases of long text documents. Use it with caution.
Secondary Typeface
Roboto Mono is for small portions of complementary text, tags or subheaders. Use it with moderation.
See how the Hierarchy works with this use case
THIS IS OUR SUBHEAD
This is our H1 with a pinch of Fanciness
Roboto Flex is the main Typeface for Body texts as well. You should use it in cases where there are a few lines of text or small paragraphs like this one. For e-books or bigger project with long texts, we recommend using Roboto Serif in normal style.
Colors
Name: Main Purple
HEX: #765CBD
CMYK: 58/67/0/0
RGB: 118/92/189
Name: Golden
HEX: #9F8066
CMYK: 33/43/58/5
RGB: 159/128/102
Golden Shades
HEX: #f5f2ef
HEX: #e3d9d0
HEX: #bca58f
HEX: #705843
HEX: #503f30
Name: Dark Purple
HEX: #3F2D6F
CMYK: 88/96/17/5
RGB: 63/45/111
Purple Shades
HEX: #f0edf8
HEX: #b3a4da
HEX: #9580cc
HEX: #765cbd
HEX: #33255b
Name: Violet
HEX: #EFBDFA
CMYK: 8/25/0/0
RGB: 239/189/250
Violet Shades
HEX: #f9e7fd
HEX: #e288f8
HEX: #cb2aef
HEX: #8a0da6
HEX: #630977
Name: Blue
HEX: #779BFF
CMYK: 46/31/0/0
RGB: 119/155/255
Blue Shades
HEX: #e5ecff
HEX: #b3c7ff
HEX: #4d7cff
HEX: #002fb3
HEX: #4d7cff
Name: Red
HEX: #FF5959
CMYK: 0/77/55/0
RGB: 255/89/89
Red Shades
HEX: #ffe5e5
HEX: #ffb3b3
HEX: #ff8080
HEX: #800000
HEX: #4d0000
Name: Light Gray
HEX: #F4F4F4
CMYK: 3/2/2/0
RGB: 244/244/244
Name: Light Sand
HEX: #F4F2EF
CMYK: 3/2/2/0
RGB: 244/244/244
Name: Sand
HEX: #E3D9D0
CMYK: 3/2/2/0
RGB: 244/244/244
Gradients
HEX: #765CBD → #3F2D6F
HEX: #CFBEAF → #9F8066
HEX: #E3D9D0 → #EFBDFA
HEX: #EFBDFA → #FFB3B3
HEX: #D2C9E8 → #7782FF
HEX: #1A56FF → #B3C7FF
Use Cases
Assets and Applications
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